ANALYSIS OF AUDIO VISUAL MEDIA MESSAGE DESIGN IN HUMANIZING HUMANITY COMMUNITY SERVICE ADVERTISEMENT VIDEO

Abstract

The purpose of this study is to analyze the design of audio-visual media messages in Humanizing Humanity community service advertising videos. The method used is qualitative, with content analysis through observation and documentation of audio-visual elements. The results of the study show that emotional music and voice over play a role in building an atmosphere of empathy and strengthening humanitarian messages. Visual elements such as low colors, dark lighting, and close-up and medium shot techniques help clarify the characters' emotional expressions. Synchronization between audio and visuals amplifies the delivery of social messages more effectively. In conclusion, the design of the audio-visual message in the Humanizing Humanity video is able to increase the audience's attention, emotions, and understanding of the humanitarian message conveyed.